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Buyers' Social Media Use Is On The Rise
From searching for home-buying tips to looking for an agent referral, buyers are increasingly using social networking tools to aid in the home-buying process.
Percentage of California buyers using social media:
What are they using it for?
44% Buying tips, suggestions from friends
44% Neighborhood info from friends
42% Agent's Facebook page
35% Agent referrals
23% Home-buying info
23% Neighborhood profiles
20% Agent's YouTube
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Labels: real estate infographic, social media infographic